How does Google know when to show your website when somebody types a search asking about procedures or looking for surgeons into it? Google uses a complex and frequently changing algorithm that reviews and evaluates many different aspects of any given website. Optimizing your site to satisfy the roll off containers algorithm’s requirements for specific terms is what the practice of search engine optimization (SEO) is all about.
It is very important to take SEO seriously. Between 75% and 95% of searchers do not click past the first page of search results, and the first three search results alone comprise nearly two-thirds of the share of clicks. In other words, if you do not successfully rank high in search results, you might as well have never created a website in the first place. Given that 89% of consumers turn to a search engine when looking to solve their healthcare questions, and 83% of patients visit a health provider’s website before booking a or procedure, if you are not visible online, you will miss the lion’s share of potential business.
The good news is that success in SEO comes with amazing payoffs. Search engines & links drive 300% more traffic than social media, making this channel an extremely cost-effective way of getting people to your site. Even better, SEO leads enjoy a 14.6% rate (outbound leads like print advertising average only a 1.7% close rate).
However, it takes work to reach that point.
A good SEO plan needs strategy, time and careful execution. And, because Google’s search ranking algorithm considers a lot of factors, it can feel overwhelming. But, an effective SEO program is wholly achievable for anyone willing to simply walk through the requirements, step-by-step. Learn more at: exceldigitalseo.com
The first step is to produce a list of keywords appropriate to your practice. Keywords are how prospective patients find you, so spend some time brainstorming all possible keywords your patients might use. Then, perform keyword research. With a list of keywords in hand, you will want to do some research to determine how much traffic each keyword produces and how competitive they are or how difficult it will be to rank highly in search results. This is going to help you identify the highest priority keywords to use on your website like this one wwwcashforcarsinthed.com
For local SEO, add geographic indicators to the keywords. Unless you are a high-end surgeon, or otherwise famous nationally, a lot of your patients are going to come from your local area. To reach them through search engine, add geographic indicators to your keywords. You should also use your keywords in the right places. Optimizing for particular keywords is not difficult per se, but you have to use them in the right places. The most powerful spots for keywords are the URL (Cash for junk cars), page title, any headers, and in the text. Also, try to use them in image descriptions and any metadata associated with the page.
Create core content. Content is the pillar of any SEO strategy, but what content should you generate? Typically, you should have at least one page for every service/procedure, one page for each surgeon in your practice, pages for each location where you work, and pages addressing patient questions such as financing options. You should also make a strategy for adding new content over time. Google favors best rated multi line phone system for small business sites that update frequently with fresh content. In fact, a blog increases your chances of ranking on search engines by 434%. Consider adding a blog or patient education area where you can publish news and topics of interest.
Start by adding 1 to 2 pages of content every month. You don’t need to go crazy with new content, but try to scale up if you can. HubSpot has found that companies that published 16+ blog posts every month got almost 3.5X more traffic than companies that published between 0-4 monthly posts. You should also focus on wellness/beauty content that patients are going to appreciate. What should you write about? News and medical developments are definitely contenders. Plastic surgeons can also talk about wellness and healthy living, case studies and explainers about procedures. Finally, you should improve upon your competitors. If you are still hurting for content ideas, look at the kind of content that your competitors publish and then improve upon it.